職位描述
DUTIES & RESPONSIBILITES? ?主 要 職 責DUTIES & RESPONSIBILITES? ?主 要 職 責1. Brand communication strategy development * Support AD to develop communication strategy for lung cancer business to align with OBU business objectives * Design and initiate PR and communication programs based on the strategy2. PR and communications programs planning & implementation * Excellently implement and execute disease awareness and education campaigns/programs to raise public’s awareness of related cancer diseases * Provide PR support to LC new products/indications successful approval and launch * Develop and execute media and PR plans to establish and enhance AZ branding in lung cancer field * PR agencies management and outcome control3.Internal communication * PR consultant role for LC BU internal communication to provide professional PR insights and inputs on LC business * Dig out and communicate BU best practices / milestones / events internally4.Media relations * maintain good relationships with industrial / healthcare / public media and PAGs * Discover and develop new and more social media resources, platforms and media cooperation programs5.Crisis / issue management * Develop communication plans / statements / FAQ / and other documents * Provide internal communication support within BU and colleagues based on BU needs * Media monitoring * Actively or reactively deal with media inquiriesJob requirements???? 工 作 要 求 ? -???? Academic / Professional qualification??? ?學 歷 / 專 業 資 格??????????? Bachelor’s degree or above (Communications / media / PR / MKT field is preferred)?? ????????????? -???? Technical / skills training?? ?技 術 / 技 能 訓 練 * Good communication and interpersonal skills * Proficient spoken and written English????? ?????Working experienceEssential??? ?必 需?????? * 8Y+ experience in pharma/healthcare companies or PR agencies, in PR / communication /MKT/ media related position * Strong media sense and media relationship * Strong writing and editorial skills * Solid communication related project/event management experience * Strong communication and influence skill, and cross-functional working experience * Good team player and multi-task handler * Proactive working attitudeDesirable?? ?理 想 * Positive and proactiveLanguage ability?? ?語 言 能 力 * Strong language skills in Chinese and English (both oral & written)Computer literacy?? ?電 腦 知 識 * Good computer skills and MS office skills, especially in PowerpointOthers?? ?其 他 * Good at communicating with people, creativity and presentation skill
