職位描述
JOB PURPOSE:
職位目的：
Formulate marketing strategy for in line products, develop and enforce annual marketing plan to maintain Sanofi Pasteur as a leading player of the industry
制定上市產品的營銷策略，制定和執行年度市場計劃，以保持賽諾菲巴斯德在業內的領先地位
Establish long-term brand image of the company and implement effective marketing programs and promotion activities
樹立公司的長期品牌形象，執行有效的市場項目與推廣活動
Provide full-range support for product marketing activities and deliver expected results
為產品營銷活動提供全面支持，交付預期結果
Fulfill team management and ensure continued improvement in the meantime
團隊管理，同時確保持續改進
KEY ACCOUNTABILITIES:
主要職責：
Formulate marketing strategy for in line products, develop and enforce annual marketing plan to maintain Sanofi Pasteur as a leading player of the industry
制定上市產品的營銷策略，制定和執行年度市場計劃，以保持賽諾菲巴斯德在業內的領先地位
Participate in designing and updating long-term strategic plans (CSPs) and, work with the management to define and tailor in a timely manner strategies for product marketing based on business situation
參與設計、更新長期策略計劃（CSP），與管理層一道，根據業務情況確定、適時調整產品市場策略
Formulate and enforce annual marketing plans
制定并實施年度營銷計劃
Collect and analyze market data, avail adequate market research results to identify the needs of POV customers and transform such needs into market strategies and action plans
收集和分析市場數據，利用充分的市場調研結果來確定POV客戶需求，并將這些需求轉化為市場策略和行動計劃
Establish long-term brand image of the company and implement effective marketing programs and promotion activities
樹立公司的長期品牌形象，執行有效的市場項目與推廣活動
Manage in line products, keep a good relationship with the customers and relevant institutions and ensure high-quality enforcement of defined business plans and marketing plans
管理公司上市后產品，與客戶及相關機構保持良好的關系，確保既定的業務計劃和營銷計劃高質量實施
Fulfill cooperation among different departments, and promote the implementation of marketing plans and promotion activities in accordance with defined goals, timetables and standards
跨部門開展合作，根據既定的目標、時間表、標準推動實施營銷計劃和推廣活動
Coordinate with other relevant departments, innovate thinking, design and update promotion activities based on sustained creativity
協調與其他相關部門的協作，創新思維，以持續的創造力設計、更新推廣活動
Provide full-range support for product marketing activities in the following ways to deliver expected results:
通過以下方式為產品營銷活動提供全面支持，交付預期結果：
Effective management in all stages of product life cycles
產品生命周期各階段的有效管理
Formulate marketing strategies for private and public market
制定自費市場和公共市場營銷策略
Develop new channels and marketing plans for business development and evolution of operating models
為業務拓展以及經營模式的演變開發新的渠道和營銷計劃
Forecast changes on external market and formulate appropriate plans to provide consulting with regard to major strategic changes and other most important issues for the management
預測外部市場變化并制定相應計劃，為管理層提供重大戰略變化和其他關鍵問題的咨詢
Monitor competitor products closely and adjust market strategies for related products in a timely manner
嚴密監測競爭產品，及時調整相關產品的市場策略
Be responsible for team management and ensure sustained improvement in the meantime
負責團隊管理，同時確保持續改進
Provide training for team members and improve their professional proficiency to push forward their career development
培養團隊成員，提升專業技能，促進其職業發展
Ensure compliance of all team behaviors with requirements
確保所有團隊行為符合合規要求
職位要求：
JOB-HOLDER ENTRY REQUIREMENTS:
入職要求：
Education
學歷：
-Bachelor’s degree (or above) in marketing or related fields of expertise, preferably with the degree of MBA
營銷或相關專業本科或本科以上學歷，擁有工商管理碩士（MBA）學位背景者優先考慮Experience & knowledge:
工作經驗和相關知識：
-At least ten years of work experience in brand management
至少十年的品牌管理工作經驗
-Familiar with ongoing laws, regulations and policies on pharmaceutical products and bio products
熟悉目前的醫藥產品及生物制品相關法規、政策
-A solid body of work experience and practical knowledge in market research, product marketing and market promotion activities among others
具備切實的市場調研、產品銷售及推廣活動等方面的工作經驗和應用知識
Core competencies:
核心能力素質：
-Sufficient ability to communication, negotiate and make public speeches, good at fulfilling persuasive oral or written communications
卓越的溝通、談判和演講能力，同時善于以口頭和書面形式進行說服性溝通
-An excellent ability in data analysis and insights
卓越的數據分析和洞察力
-Be keen and enthusiastic in learning, with self-motivating, problem-analyzing and –solving ability and creating thinking as well as a result-oriented attitude
-具備學習敏銳度，積極主動，能夠自我激勵，擁有分析能力、問題解決能力和創造性思維，以及以結果為導向的態度
-Ability to work and deliver good performance in the context of a dynamic, fast-paced team
能夠在動態的、快節奏的團隊環境中工作并交付良好的業績
-Excellent coordination and team management ability
優秀的組織和團隊管理能力
-Fluency in English
英語流利
