
Vx-Marketing Director- Physician-Beijing

職位描述
JOB PURPOSE:
職位目的:
Study and facilitate the mechanism and business pathways for maternal education, generalize and transform such mechanism and pathways into enforceable business-promoting strategies and programs
探索、推動對孕產婦的宣教機制和業務路徑,總結并轉化為推動業務的可執行的策略方案
Formulate strategies and programs for academic education and market activities for experts in obstetrics, pediatrics and chronic diseases in hospitals to improve their academic concepts
針對醫院產科、兒科、慢病臨床等專家制定學術教育、市場活動策略和方案,培養其學術觀念
Promote the establishment and improvement of feasible mechanisms and programs for the rate of vaccination against influenza among patients with chronic diseases and the elderly
推動建立、提升慢病患者、老年人流感疫苗接種率的可行性機制和方案
Fulfill team management, carry out professional promotion, and observe proper code of conduct
團隊管理,執行專業推廣,遵守正確的行為規范
KEY ACCOUNTABILITIES:
主要職責:
Study and facilitate the mechanism and business pathways for maternal education, generalize and transform such mechanism and pathways into enforceable business-promoting strategies and programs
探索、推動對孕產婦的宣教機制和業務路徑,總結并轉化為推動業務的可執行的策略方案
Seek new patterns for promotion by means of innovative thinking, set up a mechanism for education of target customers and improve the coverage
以創新性思維探索新的推廣模式,建立對目標客戶的宣教機制并提升覆蓋率
Formulate and update local Rules for Standard Management of Schools for Pregnant Women and set up relevant assessment mechanisms through associations or maternal and child management systems
通過協會或婦幼管理系統,制定、更新當地的《孕婦學校規范管理細則》,設定相關考核機制
Push forward the pilot “Online Health Education Project on Post-natal Visit” of the Maternal and Child Management System, and make it accessible throughout the country after generalization of successful experience
推動婦幼管理系統試點“產后訪視線上健康宣教項目”,總結成功經驗后,推廣至全國
Boost innovative pilot projects and MCE Model
推廣創新試點項目、MCE模式
Formulate academic education strategies and programs for experts in obstetrics, pediatrics and chronic diseases in hospital to improve their academic concepts
針對醫院產科、兒科、慢病臨床等專家制定學術教育策略和方案,培養其學術觀念
Establish cooperation with relevant associations of maternity and child healthcare, immunity and endocrinology, and build the platform for academic education
建立與婦幼、免疫、內分泌等相關協會的合作,搭建學術教育平臺
Integrate internal and external resources to transfer and educate on academic concept of immunization and prevention among the maternal and child healthcare system and HCP
整合內外部的資源對婦幼系統和HCP進行免疫預防的學術觀念傳遞和教育
Develop KOLs in pediatrics, obstetrics and clinical practice on chronic diseases and immunization management, and establish expert consensus and database
發展兒科、產科、慢病臨床和免疫管理KOL,建立專家共識和專家庫
Promote the establishment and improvement of feasible mechanisms and programs for the rate of vaccination against influenza among patients with chronic diseases and the elderly
推動建立、提升慢病患者、老年人流感疫苗接種率的可行性機制和方案
Push forward formulation of local “Appropriate Techniques for Immunization against Chronic Diseases” and other relevant documents as well as the assessment mechanism by local CDC chronic disease administrative authorities and fulfill the implementation and enforcement
推動各地CDC慢病管理部門制定當地《慢病免疫適宜技術》等相關文件及考核機制,布置落實與執行
Improve the rate of vaccination among patients with chronic disease, and promote establishment and improvement of the platform for information-based management of chronic diseases
提高慢病患者的疫苗接種率,推動慢病管理信息化平臺的建設和完善
Accumulate more studies on the effect on patients with chronic diseases after vaccination, and assist in the formulation of documents and policies in a wider range through MA project
通過MA項目,積累更多慢病患者接種后效果研究,協助推動更大范圍文件、政策的出臺
Fulfill team management, carry out professional promotion, and observe proper code of conduct
團隊管理,執行專業推廣,遵守正確的行為規范
Provide training for team members and improve their professional proficiency to push forward their career development
培養團隊成員,提升專業技能,促進其職業發展
Ensure compliance of all team behaviors with requirements
確保所有團隊行為符合合規要求
職位要求:
JOB-HOLDER ENTRY REQUIREMENTS:
入職要求:
Education:
學歷:
-Bachelor’s degree (or above) in medicine or related fields of expertise
醫藥或相關行業大學本科或以上學歷
Experience & knowledge:
工作經驗和相關知識:
-At least ten years of work experience in management positions in relevant fields
至少十年相關領域管理工作經驗
-Familiar with ongoing laws, regulations and policies on pharmaceutical products and bio products
熟悉目前的醫藥產品及生物制品相關法規、政策
-Work experience in and application knowledge on product sales and marketing promotion activities
品銷售及推廣活動等方面的工作經驗和應用知識
Core competencies:
核心能力素質:
-Sufficient ability to communicate, negotiate and make public speeches, good at fulfilling persuasive oral or written communications
卓越的溝通、談判和演講能力,同時善于以口頭和書面形式進行說服性溝通
-Be keen and enthusiastic in learning, with self-motivating, problem-analyzing and –solving ability and creating thinking as well as a result-oriented attitude
具備學習敏銳度,積極主動,能夠自我激勵,擁有分析能力、問題解決能力和創造性思維,以及以結果為導向的態度
-Outstanding ability to communicate and interaction ability
優秀的溝通及人際交往能力
-Fluency in English
英語流利
企業簡介
賽諾菲集團是一家全球領先的多元化醫藥健康企業,專注于患者需求,傳播健康。全球100,000余名員工,業務遍及100個國家,新興市場實力均衡,表現強勁,位列第一,多元領域,覆蓋處方藥、健康藥業產品、疫苗和動物保健品,疫苗領域的領導者
領先動物保健市場,2011年集團凈銷售額達334億歐元
賽諾菲在中國
賽諾菲是首批在中國開設辦事處的跨國制藥集團,也是國內增長最快的醫藥健康企業之一。目前,賽諾菲在中國200多個城市擁有6000余名員工。
傳承悠久歷史、持續開拓進取
賽諾菲一直以來秉承對中國的承諾。1982年,賽諾菲成為首批在中國開設辦事處的跨國制藥企業之一。今天,賽諾菲已躋身中國醫藥健康市場的領軍企業。賽諾菲的中國總部位于上海,并在北京、天津、沈陽、濟南、上海、杭州、南京、武漢、成都、廣州和烏魯木齊共設11家區域辦公室。
獨特的醫藥健康產品系列、滿足中國公共衛生需求
從預防到治療,賽諾菲全方位滿足中國的公共健康需求。集團的疫苗事業部賽諾菲巴斯德是中國領先的疫苗企業。賽諾菲在心血管/血栓、糖尿病、腫瘤、內科和中樞神經系統等關鍵的治療領域擁有領先產品。2010年,杭州賽諾菲民生健康藥業有限公司的成立標志著賽諾菲進入中國的非處方藥市場。2011年2月,賽諾菲完成了對BMP太陽石的收購。
大幅投資工業建設、滿足中國市場需求
賽諾菲目前在中國擁有六家生產基地,包括北京制藥工廠、杭州制藥工廠、杭州賽諾菲民生健康藥業工廠、南昌梅里亞動物保健工廠、深圳賽諾菲巴斯德疫苗工廠、以及唐山健康藥業工廠。
完善的研發架構、雙贏的研發合作模式
在中國,賽諾菲具有從藥物靶點發現到后期臨床研究的整體研發實力。集團在上海設有中國研發中心和亞太研發中心,并在北京和成都分別設有研發機構。自2008年以來,賽諾菲與中國權威科研機構開展了10多項戰略合作,在癌癥、干細胞、糖尿病和老年疾病等前沿研究領域探索創新藥物
依托于強勁的研發能力和多領域領先水平的廣泛的醫藥產品資源,公司在中國的市場份額不斷攀升,公司規模不斷擴大,飛速發展的業務給了我們與更多優秀人才合作的機會。
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職位發布日期: 2019-04-01