市場(chǎng)總監(jiān)/品牌策劃經(jīng)理

職位描述

 崗位職責(zé)：                                                                                                                                                         1、?負(fù)責(zé)策劃組織、施實(shí)各類(lèi)公司市場(chǎng)宣傳活動(dòng)，使活動(dòng)具有可操作性；??                                                                                                                                                                                                                  2、 開(kāi)展市場(chǎng)調(diào)查，分析同行或競(jìng)爭(zhēng)對(duì)手的品牌活動(dòng)對(duì)自己品牌的影響;                                                                           3、?負(fù)責(zé)企業(yè)形象體系的規(guī)劃和建設(shè)，使公司的服務(wù)品質(zhì)形象戰(zhàn)略方向準(zhǔn)確、目標(biāo)清晰；                                                     4、 建立和維護(hù)行業(yè)主流媒體資源，高效執(zhí)行品牌營(yíng)銷(xiāo)計(jì)劃。                                                                                          5、制定產(chǎn)品中長(zhǎng)期發(fā)展策略，實(shí)施全國(guó)范圍內(nèi)目標(biāo)醫(yī)院產(chǎn)品推廣；                                                                                6、監(jiān)督指導(dǎo)代理商開(kāi)展產(chǎn)品推廣及銷(xiāo)售培訓(xùn)、客戶(hù)溝通；                                                                                          7、管理考核代理商銷(xiāo)售進(jìn)度及任務(wù)完成情況；                                                                                                      8、建設(shè)與管理專(zhuān)家網(wǎng)絡(luò),掌握行業(yè)學(xué)術(shù)動(dòng)態(tài)；       

任職要求：
1、本科及以上學(xué)歷，醫(yī)療、醫(yī)藥、營(yíng)銷(xiāo)、管理類(lèi)相關(guān)專(zhuān)業(yè)優(yōu)先;                                                                                                             2、熟悉醫(yī)療器械行業(yè)優(yōu)先考慮，熟悉線(xiàn)下、線(xiàn)上市場(chǎng)營(yíng)銷(xiāo)手段??                                                                                  3、2年以上品牌管理、促銷(xiāo)推廣、品牌定位與策劃等方面的經(jīng)驗(yàn)；                                                                                     4、有較強(qiáng)的組織、計(jì)劃、協(xié)調(diào)等方面能力，有人際交往能力及溝通談?判技巧；                                                      
5、五年以上市場(chǎng)工作經(jīng)驗(yàn)，有臨床醫(yī)療工作經(jīng)驗(yàn)或醫(yī)療器材、耗材、藥品銷(xiāo)售經(jīng)驗(yàn)者優(yōu)先；